Not very cool Newsweek. Manipulating website activity to get more ad money. They thought they wouldn’t get caught??
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https://martechtoday.com/ad-fraud-allegations-continue-besiege-newsweek-media-group-212177
April 6, 2018
April 6, 2018
This is why there’s no McDonald’s of internet marketing. It’s hard. Changes all the time. And then there’s people that are experts in certain fields that are not as smart in other areas. Take Rand Fishkin. Brilliant when it comes to SEO and software. But not so much with advertising. I was agreeing with the 1st half of his article on why online ad campaigns fail. His premise is low engagement which equals over paying for clicks. Now, I don’t think low engagement is #1. It’s a factor. #1 for me on why ad campaigns fail is people using broad match with not enough negative keywords getting the wrong people to the website. But I totally disagree with Fishkin’s solutions to fix low engagement. He says companies should spend money to build their brand first. I mean, yeah, you could do that and it would work, but there’s so many simpler things you could do first like add a promotion into the text of the ad. Or set really low bids with a lot of keywords. Or better relevance in the ad in relation to the keywords you’re bidding on. All these things can lower cost of clicks without spending extra money on branding.
Click Here To Read The Entire Article:
https://moz.com/blog/why-paid-ads-fail
April 6, 2018
We’re now weeks away from non-mobile friendly websites disappearing from Google when people search on cell phones.
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https://searchengineland.com/google-move-sites-mobile-first-index-within-next-several-weeks-292660
April 6, 2018
I’ve been saying this for years now, but finally read an article of someone else catching on that Yelp’s ads don’t produce the same calls that their free listings do. And it’s funny how Yelp makes it really hard to track the results of the ads. Once more business owners become aware of this, their sales will drop dramatically and as a business, they could be in trouble. Their ads don’t work. And the only reason their free listings get calls is because they sometimes pop up on Google because Google would rather have a review website like Yelp popping up than a business because Google wants businesses to have to pay for advertising to be on Google.
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https://searchengineland.com/yelp-ads-worth-paying-case-study-292521
Facebook is bound to someday be the next MySpace because young people aren’t as likely to use it. Seems like each generation wants to have its own social media network. Don’t think Facebook is in danger of going out of business, since they can just buy all the social media networks that spring up like Instagram. If only the kids knew who owned Instagram.
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http://www.emarketer.com/newsroom/index.php/facebook-losing-younger-users-faster-pace/
April 6, 2018
Text marketing is going to start to become a bigger deal. Especially for ecommerce with platforms like this.
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https://martechtoday.com/led-tapcommerce-founders-startup-attentive-launches-smsmms-marketing-platform-210877?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost
April 6, 2018
Podcasts = The New Radio. In 3, 5, 10 years from now, I predict AM/FM radio will struggle to stay in business. I predict instead of radio, or Sirius satellite radio, people will instead listen to podcasts. In the car through their phone and bluetooth. I predict Google is going to either create or buy a network similar to YouTube for podcasts (as opposed to iTunes and Google Play). When most people listen to podcasts, their attention is on the podcast. And a 15 second commercial of a single advertisement will have a ton of value. This is going to become a really big deal because I predict advertisers will be able to make more money off podcast ads then YouTube ads. Youtube ads can be easily skipped. Podcast ads, not so much.
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https://www.theringer.com/2018/2/9/16994210/podcasts-soft-diplomacy-donald-trump-america
Read More
People that do YouTube videos get paid. Now it’s the podcasts’ turn. And businesses would be smart to get on board advertising there. Especially in the first couple years when its DIRT cheap. In my latest video I go into detail on the next big form of internet marketing.
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April 6, 2018
My prediction, people who make podcasts are going to start making money. How? Google’s going to create an audio ad network. Spotify is already creating their own platform, but we all know Google would be the best to do it. Similar to their banner ad network. Where you have a website and get it connected to adsense. And get paid off banner ads. And I actually think audio ads will be more effective than banner ads because there’s a bigger chance audio catches a person’s attention than a banner ad. So if you make podcasts, Google’s going to help you get paid. Coming soon. Watch
Read More75% of online video consumption is by cell phone. Shows how dominant mobile is becoming.
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http://www.emarketer.com/newsroom/index.php/threequarters-video-viewing-mobile/