Category Archives: Pay Per Click

Really good article on the future of retargeting aka remarketing. Life without cookies is coming soon. Click Here For Original Article: https://martechtoday.com/is-retargeting-dying-200066?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost...

The wolf might be wanting to run the hen house here, but I don't think there's any other option. Because too many publishers have been greedy in stacking as many ads on their websites as possible, consumers are starting to use third party ad blockers. Something needs to be done before ad blocking adoption reaches...

Great article on keyword targeting vs audience targeting in search. Affirms my belief I've had for awhile that although audience data makes banner ads better, it still lacks the magical "intent" ingredient. Just because you can identify your type of customer, it doesn't mean they have a need for your service or product right now....