Category Archive for "Pay Per Click" | Chris Schweppe | (877) 638-0827

Is retargeting dying?

Really good article on the future of retargeting aka remarketing. Life without cookies is coming soon. Click Here For Original Article: https://martechtoday.com/is-retargeting-dying-200066?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost...

June 28, 2017

Chris Schweppe

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Pay Per Click

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43

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Google confirms it will start blocking ‘annoying’ ads on Chrome next year

The wolf might be wanting to run the hen house here, but I don't think there's any other option. Because too many publishers have been greedy in stacking as many ads on their websites as possible, consumers are starting to use third party ad blockers. Something needs to be done before ad blocking adoption reaches...

June 28, 2017

Chris Schweppe

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Pay Per Click

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40

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No, Paid Search Audiences Won’t Replace Keywords

Great article on keyword targeting vs audience targeting in search. Affirms my belief I've had for awhile that although audience data makes banner ads better, it still lacks the magical "intent" ingredient. Just because you can identify your type of customer, it doesn't mean they have a need for your service or product right now....

June 28, 2017

Chris Schweppe

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Pay Per Click

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41

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Value of a #1 Google Ranking Down 37% in Two Years?

Complicated question, but I think organic, SEO, click through rates are down because of the public's growing acceptance of ads at the top of the search engine. For years, there was proof of some people skipping the ads and going straight to the organic section. But my theory is that with Google loading the top...

May 26, 2017

Chris Schweppe

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Pay Per Click, SEO

Pay Per Click

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58

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Available NOW: Similar Audiences for Search Campaigns [Data]

Target similar audiences for search ad campaigns. Well, it's about time Google! I've been waiting for this for a few years now. It'll be interesting to see the cpc difference in better targeted clicks. Original Article: http://www.wordstream.com/blog/ws/2017/04/25/similar-audiences-for-search-campaigns...

May 26, 2017

Chris Schweppe

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Pay Per Click

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53

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What Are Native Ads? And Why I Think They Don’t Work

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May 7, 2017

Chris Schweppe

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Pay Per Click, Social Media Marketing

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74

0

Better Branding With Banner Ads = More Customers

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May 7, 2017

Chris Schweppe

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Pay Per Click, Reputation Management, SEO, Social Media Marketing

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78

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FCC Web Privacy Rollbacks: The Winners and Losers

Huge news in internet marketing. what it means is ISPs will be able to sell banner ads based on people's browser history. so if someone has gone on a courier website before, another courier company could choose that as a target option to advertise their banner ad to that person who's been on a courier...

April 16, 2017

Chris Schweppe

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Misc., Pay Per Click, SEO

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111

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Abandoning Competitve Keywords

I think ive had my first big business breakthrough of the year. ive learned to abandon keywords like "flooring" or "auto repair" in search engine advertising. i've learned that it's too hard to differentiate between people looking for information on flooring or auto repair versus people looking for a flooring service or auto repair service....

April 16, 2017

Chris Schweppe

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Pay Per Click, SEO

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92

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AdWords Expanded Text Ads could get even longer with second description line test

And Google continues to increase ad space and decrease SEO space. Little bit, by little bit. Original Article: http://searchengineland.com/google-adwords-expanded-text-ads-second-description-line-test-270457...

April 16, 2017

Chris Schweppe

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Pay Per Click, SEO

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80

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Category Archives: Pay Per Click

Is retargeting dying?

Google confirms it will start blocking ‘annoying’ ads on Chrome next year

No, Paid Search Audiences Won’t Replace Keywords

Value of a #1 Google Ranking Down 37% in Two Years?

Available NOW: Similar Audiences for Search Campaigns [Data]

FCC Web Privacy Rollbacks: The Winners and Losers

Abandoning Competitve Keywords

AdWords Expanded Text Ads could get even longer with second description line test

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