Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Now this could be interesting. Video ads on YouTube. But the new targeting feature Google rolled out could be based off what keywords people recently searched on google. So if you recently searched, “airport transportation lax” into Google, it means that an airport trans company could roll it’s ad to that person when they watch any video on YouTube. If this goes well, I could see Google rolling the feature out to it’s extensive banner ad inventory. This could actually become a really big deal.

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https://marketingland.com/bringing-search-intent-video-google-extends-custom-intent-audiences-youtube-launches-trueview-action-ads-235940

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