Podcasts = The New Radio. In 3, 5, 10 years from now, I predict AM/FM radio will struggle to stay in business. I predict instead of radio, or Sirius satellite radio, people will instead listen to podcasts. In the car through their phone and bluetooth. I predict Google is going to either create or buy a network similar to YouTube for podcasts (as opposed to iTunes and Google Play). When most people listen to podcasts, their attention is on the podcast. And a 15 second commercial of a single advertisement will have a ton of value. This is going to become a really big deal because I predict advertisers will be able to make more money off podcast ads then YouTube ads. Youtube ads can be easily skipped. Podcast ads, not so much.
Click Here To Read The Entire Article: