Category Archives: Email Marketing

Email Marketing

“Custom Audiences” Could Be The Next Big Thing

What is a "custom audience"? It's advertising to people who are already familiar to you. In other words, a custom audience is made up of a list of email addresses, or phone numbers, or physical addresses, etc. Facebook first tested a custom audience product back in 2013. Recently, it's been opened to the general public. The way the...
Read more

How To Market If Customers You’re Targeting Don’t Have Money

From time to time people ask me what's the biggest problem in internet marketing today in 2014. My response is that our client's customers are broke and don't have money. Now, it's not like this in every industry. Business executives still need airport transportation. People still need important packages delivered ASAP. But other industries like home...
Read more

I Think People Underestimate How Many People Are On The Internet

What I'm about to say is more theory on my part than actual fact. I think when people think of reaching an enormous amount of people, they think of TV. I'm just here to share how many people have been on entertainment related websites in January 2014. Nielsen says that the number is 167 million...
Read more

Google Finally Unveils “Smart Watches” That Connect To Internet

They're finally here!! Google finally has unveiled it's much anticipated "smart watch". Watches that little display screens that act like mini computers. Even smaller than cell phones! We've already seen how much smart phones have taken off. So it'd be a wise assumption that the US consumers will adopt the watches in the same...
Read more

Marketers Win By Interpreting Change

Very thought provoking article on marketing: American Express CMO Jon Hayes explains that marketers win not by having best technology or knowing how to talk to consumers the best. He says marketers win when they're able to best interpret changes in technology to figure out how best to use it. And interpreting changes in...
Read more

Internet Marketing Secrets Revealed. This Is How You Can Make Clients Money.

Too many internet marketing firms want to have plausible deniability when it comes to a client's sales. Whether it's search engine optimization, paying Google per click, too many in our industry want no accountability for the actual results. I actually used to be the same way, back in 2005, 2006, 2007,  just learning the ropes. Most...
Read more

Where Should Your Internet Marketing Dollars Go Right Now?

I wanted to make a quick summary on what internet marketing techniques are perfect to invest in right now. Which ones are too experimental and would be better to invest in the future. And which marketing techniques you've missed the boat on and you're too late. It's Too Late -SEO: People had gangbuster success with SEO in...
Read more