Chris Schweppe | (877) 638-0827 | The Small Business Specialist – Page 10

These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse

July 9, 2018

These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse

Good story on black hat SEO in Google Maps. My takeaway is that despite Google’s problems fighting spam, they will eventually figure it out. They always do. I stopped doing black hat SEO years ago because it’s not sustainable and I got tired of having to look for the next trick after getting shut down. White hat SEO might not get the results black hat SEO does, but it is sustainable, which is extremely necessary if you want to keep clients paying month in and month out for SEO.

Click Here To Read The Entire Article:
https://www.cnbc.com/amp/2018/04/13/google-maps-spam-fighters.html

More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018

It’s looking like in 2018, 82% of banner ads will be bought programmatically. In english, that means they will be bought with automated software. And I have a pretty good educated guess that there’s not many small businesses in that 82% that pay for programmatic software. My point is that in 2018, small businesses are still not sold on the value on banner ads.

Click Here To Read The Entire Article:
http://www.emarketer.com/newsroom/index.php/more-than-80-of-us-digital-display-ads-will-be-bought-programmatically-in-2018/