Category Archives: Misc.

Misc.

Gannett To Acquire Digital Marketing Software Company WordStream, Inc.

One of the bigger internet marketing companies has just been sold to newspaper company Gannett for $130 million. Not bad for having "thousands" of small business clients. Congrats! Click Here To Read The Entire Article: https://www.usatoday.com/story/news/pr/2018/05/10/gannett-acquire-digital-marketing-software-company-wordstream-inc/34756379/...
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More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018

It's looking like in 2018, 82% of banner ads will be bought programmatically. In english, that means they will be bought with automated software. And I have a pretty good educated guess that there's not many small businesses in that 82% that pay for programmatic software. My point is that in 2018, small businesses are...
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Forecast: Digital advertising pulling away from TV on global basis

Internet marketing is a great industry to be in. 2017 was the first year more money was spent on digital ads than TV ads and this research firm is saying there will be even greater difference in the next 2 years. Click Here To Read The Entire Article: https://marketingland.com/forecast-digital-advertising-pulling-away-from-tv-on-global-basis-236977...
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Google Play Instant lets app marketers offer game trials for free on Android devices

Very smart of Google to "stream" apps to let consumers demo them without downloading them. But don't forget Google's grand plan is to maybe get consumer behavior to do "app streaming" instead of app downloading. Google would prefer consumers stream instead of download. Why? Because if you download an app, you don't need Google anymore...
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