ChrisSchweppe.Com Internet Marketing Blog

For My Fellow Marketers: What To Spend Your Reading Time On

For marketers trying to learn internet marketing, there’s a lot of junk out there. By junk, I mean worthless internet marketing content. There’s a lot of theories out there that don’t hold up in reality. There’s a lot of dated and obsolete techniques that don’t work anymore in 2014. There’s a lot of worthless information that doesn't bring...
Read more

Gallup: 62% Of People Polled Say Social Media Has No Influence In Purchasing Decisions

Gallup recently did a poll asking consumers how much influence social media has on their purchasing decisions. 5% said social media has great influence. 30% said some influence. But a whopping 62% said social media has no influence at all on purchasing decisions. This is further evidence that social media marketing does not produce the...
Read more

Google Links To Apps Instead Of Websites On Android For Musicians. Will This Happen For Other Industries?

Google's latest tinkering of their ecosystem is particularly noteworthy. Recent studies have shown that close to 90% of people access the internet on their cell phones with apps rather than actual browsers. So like, if someone wanted to go to Google.com, they're more likely to just tap on the Google app than open up their browser and...
Read more

Why Do You Need A Marketing Company To Help You Get On Google? (It’s Probably Not What You Think)

Why can’t you just do it yourself? It would take a little work, but you could probably figure out how to pay Google to be advertised. But advertising on Google is different from most advertising platforms. Most advertising platforms, you pay for say a full page ad in a magazine. And then whomever calls, calls. And you...
Read more

People Do Not Like Stalker Ads

Have you ever gone to a website, leave the website, then see banner ads popping up all over the place for that website you've been on before? That happening is a new marketing technique called remarketing, which is great both for advertisers and consumers alike. I mean, if a consumer is going to have to...
Read more

How To Market If Customers You’re Targeting Don’t Have Money

From time to time people ask me what's the biggest problem in internet marketing today in 2014. My response is that our client's customers are broke and don't have money. Now, it's not like this in every industry. Business executives still need airport transportation. People still need important packages delivered ASAP. But other industries like home...
Read more

Want To Do Better In SEO? Target Products. Target Keywords Other Marketers Aren’t Targeting.

Chris Silver Smith at Search Engine Land has generously shared a brilliant idea to help in SEO (search engine optimization). In a nutshell, he says that when doing local SEO, instead of targeting a keyword that represents an industry like "hardware store los angeles", he says to target keywords that represent products like "ball point...
Read more