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Future Of SEO Is Content And User Experience
Do Not Buy Email Addresses For Email Marketing
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Bad SEO Information: Too Easy to Find, Impossible to Escape
Why is SEO so hard to figure out? The short answer is because unless you've been in the industry for a long time, it's really hard to discern good information, to bad information, to obsolete information. So the only way you really know is through experience what works and what doesn't. Plus, some of the...
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What You Need to Know About Duplicate GMB Listings
Something new to do in SEO: white hat, "negative SEO". What's the main problem with SEO? Lack of real estate on the 1st page of the search engine. So how can you help your small business client? By removing your client's competitor's black hat SEO techniques like multiple Google Maps listings.
Original Article:
https://moz.com/blog/duplicate-gmb-listings...
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Aaron Wall On SEO
I still enjoy reading the most sour guy in internet marketing, Aaron Wall. This is his summary on his home page of what you get from SEO hahahahaha:
WHAT YOU GET When you SEO
-Totally Arbitrary selective ex-post-facto enforcement of guidelines!
-LendUp's doorway pages: still rank
-Monopolistic bundling.
-Justification for duplicity.
-Scrape-n-displace.
-Endless fearmongering.
-Wild algorithmic swings.
-Soul-crushing uncertainty.
-Responsive AMP Plus HTTPS ......
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Having Success In SEO
For anybody that wants to have success in SEO, you need to produce results when clients pay you. Seems obvious. But take the latest industry craze. Making sure a client's info is correct on all directory listings. Yes, the search engines like it if your NAP (name, address, phone #) is consistent on all directories....
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Value of a #1 Google Ranking Down 37% in Two Years?
Complicated question, but I think organic, SEO, click through rates are down because of the public's growing acceptance of ads at the top of the search engine. For years, there was proof of some people skipping the ads and going straight to the organic section. But my theory is that with Google loading the top...
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Survey Says: People Would Rather Watch TV Shows on Computers than TVs
...And cord cutting has just reached the tipping point. For the first time, more people surveyed said they preferred watching shows on their computer than the TV 42% to 23%. Mobile is at 13% Wow.
Original Article:
https://www.emarketer.com/Article/Survey-Says-People-Would-Rather-Watch-TV-Shows-on-Computers-than-TVs/1015744...
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Available NOW: Similar Audiences for Search Campaigns [Data]
![Available NOW: Similar Audiences for Search Campaigns [Data]](http://chrisschweppe.com/wp-content/uploads/2017/05/similar-audiences-for-search-campaigns-meme.gif)
Target similar audiences for search ad campaigns. Well, it's about time Google! I've been waiting for this for a few years now. It'll be interesting to see the cpc difference in better targeted clicks.
Original Article:
http://www.wordstream.com/blog/ws/2017/04/25/similar-audiences-for-search-campaigns...
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Burger King’s new ad forces Google Home to advertise the Whopper
Pretty funny story. The scramble has begun to figure out how to leverage internet connected devices in the home.
Original Article:
https://www.theverge.com/2017/4/12/15259400/burger-king-google-home-ad-wikipedia...
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