ChrisSchweppe.Com Internet Marketing Blog

Small Businesses Not Branding Themselves Are Missing Out

It’s much easier to land new customers when they already know who you are. Why do referrals work so well? Because people know who you are. Customwave is much more likely to land a new client when the client is already familiar with our name and who we are. Statistically speaking, when you're advertising on Google and people have...
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THIS IS WHY UBER IS SHADY

Normally, I keep my articles on the topics of internet marketing, but because we at Customwave have so many taxi and airport transportation clients, I felt that it's relevant to write about Uber. Right now, Uber is severely hurting the taxi industry. Why? Because of the way Uber hires independent contractors as drivers, they don't have to pay...
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This Is Why Search Engine Optimization Will Become Obsolete

Google continues it's push to make search engine optimization irrelevant. How is Google doing this? They continue to give more "above the fold" real estate to Google advertising. Thus pushing the organic, SEO driven results further down the page. Just recently, Google announced yet another line of text will be given to each Google ad in the...
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Breaking News: People Do Not Like Being Tricked!

Contently has done a study asking if people prefer traditional "banner ads" versus the trendy "native ads". For those that don't know the industry terminology, "banner ads" are regular website advertisements. It's a square or rectangle that's clearly an ad. "Native ads" are advertisements that are supposed to be similar to content on the page to trick...
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By 2018, Internet Advertising Revenue Will Surpass TV Advertising Revenue

If I can point to one thing to show off how important website advertising is and will become, it's this eMarketer study forecasting that by 2018 digital or internet advertising revenue will surpass TV advertising revenue. So what can we learn from this? The goal of the vast majority of TV advertisers is branding and to build...
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