ChrisSchweppe.Com Internet Marketing Blog

Forecast: Digital advertising pulling away from TV on global basis

Internet marketing is a great industry to be in. 2017 was the first year more money was spent on digital ads than TV ads and this research firm is saying there will be even greater difference in the next 2 years. Click Here To Read The Entire Article: https://marketingland.com/forecast-digital-advertising-pulling-away-from-tv-on-global-basis-236977...
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Automatically opt in search advertisers to native banner ads?

Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: "This feature enables advertisers to get additional high-quality traffic from non-search placements." Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes...
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Google Play Instant lets app marketers offer game trials for free on Android devices

Very smart of Google to "stream" apps to let consumers demo them without downloading them. But don't forget Google's grand plan is to maybe get consumer behavior to do "app streaming" instead of app downloading. Google would prefer consumers stream instead of download. Why? Because if you download an app, you don't need Google anymore...
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