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Is Search Engine Optimization A Scam?
Should I Have Pricing On My Website?
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How Often Should I Do Email Marketing?
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Is Negative SEO Real?
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A banner ad is a banner ad is a banner ad
A banner ad is a banner ad is a banner ad. Sure, you could collect data and increase your odds of effectiveness with data, but the real game changer is when you can lower the cost while maintaining quality. That is the real pursuit marketers should be on. The lower the cost, the more people...
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Is retargeting dying?
Really good article on the future of retargeting aka remarketing. Life without cookies is coming soon.
Click Here For Original Article:
https://martechtoday.com/is-retargeting-dying-200066?utm_src=ml&utm_medium=textlink&utm_campaign=mlxpost...
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Some Teens Would Rather FaceTime than See Friends in Person
Now this is interesting/scary. teens spending so much time on their phones, i understand. but some teens preferring video chat over genuine, face to face interaction? not a good trend when people prefer to be secluded. im not one of those people thinking that social media is causing all sorts of harm in society. but...
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Google confirms it will start blocking ‘annoying’ ads on Chrome next year
The wolf might be wanting to run the hen house here, but I don't think there's any other option. Because too many publishers have been greedy in stacking as many ads on their websites as possible, consumers are starting to use third party ad blockers. Something needs to be done before ad blocking adoption reaches...
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No, Paid Search Audiences Won’t Replace Keywords
Great article on keyword targeting vs audience targeting in search. Affirms my belief I've had for awhile that although audience data makes banner ads better, it still lacks the magical "intent" ingredient. Just because you can identify your type of customer, it doesn't mean they have a need for your service or product right now....
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Future Of SEO Is Content And User Experience
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