ChrisSchweppe.Com Internet Marketing Blog

What Makes A Website “Good”? Might Not Be What You Think

What Makes A Website “Good”? Might Not Be What You Think
Back in 2003, Customwave originally started as a web design company where small businesses wanted us to design the nicest looking, fanciest websites. Why? Because the theory was back then that the nicer the website looks, the more likely the potential customer turns into a customer. But in 2014, things have changed. What makes a website "good",...
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Mobile, Pay Per Click, SEO, Shopping Carts, Web Design
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Internet Marketing Secrets Revealed. This Is How You Can Make Clients Money.

Too many internet marketing firms want to have plausible deniability when it comes to a client's sales. Whether it's search engine optimization, paying Google per click, too many in our industry want no accountability for the actual results. I actually used to be the same way, back in 2005, 2006, 2007,  just learning the ropes. Most...
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Email Marketing, Misc., Mobile, Pay Per Click, Reputation Management, SEO, Shopping Carts, Social Media Marketing, Web Design
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Mobile Internet Use Now Surpasses Computer Internet Use

Jumptap and comScore recently released data for the past month that said internet usage from a mobile device (cellphones, tablets, etc) was at 51% and internet usage from computers was at 49%. Meaning that when marketing on the internet, their should be a sea change in philosophy and strategy. For instance, building a fancy, animated...
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Mobile, SEO, Web Design
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79% Of People Surveyed Say They Trust Online Reviews As Much As Personal Recommendations

Yes, you read that right. And we all know in the small business world how important referrals are. Here's the full survey from Bright Local. If you are someone that is reading this right now, run a small business, are spending money advertising on Google or other places on the internet, it is essential that...
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Pay Per Click, Reputation Management, SEO
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Survey Says Consumers Prefer Organic Search Results. But Do Consumers Know Which Results Are Organic Vs. Paid?

Research outfit Forrester put out a survey last week asking how people find websites on the internet. 54% say they used Google's "organic" search results. 18% say they used Google's "paid" search results. So naturally, people in the internet marketing world that do search engine optimization rejoiced. And if you go to the same article...
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Misc., Pay Per Click, SEO
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