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At Least 80% Of Banner Ads Are Bought By Big Business
Bad Review Problems? Twitter Has Something New To Help
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Facebook Scandal Causes Big Change To Ads
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Responding To Reviews Get More Customers
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Facebook’s removing third-party targeting data: What marketers need to know
This is a really big deal for Facebook. They must think they're in possible end-of-company type trouble for banning 3rd party data. What does that mean? 3rd party data was used for about half of their targeting features advertisers would use. The whole entire reason Facebook's banner ads have value is because of the targeting...
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White Hat SEO: How to Play by the Rules and Win
Tim Soulo makes a compelling case for going white-hat instead of black-hat when it comes to SEO. Biggest reason is black hat SEO is too expensive time wise and too risky, meaning that a lot of black hat work ends up hurting clients vs helping them.
Click Here To Read The Entire Article:
https://ahrefs.com/blog/white-hat-seo/...
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Forecast: Digital advertising pulling away from TV on global basis
Internet marketing is a great industry to be in. 2017 was the first year more money was spent on digital ads than TV ads and this research firm is saying there will be even greater difference in the next 2 years.
Click Here To Read The Entire Article:
https://marketingland.com/forecast-digital-advertising-pulling-away-from-tv-on-global-basis-236977...
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Automatically opt in search advertisers to native banner ads?
Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: "This feature enables advertisers to get additional high-quality traffic from non-search placements." Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes...
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Anti-sex trafficking law opposed by many internet companies likely to pass this week
I think this bill is ok to pass. There's a big difference between free speech in content vs a website allowing certain things to go on like online sex trafficking. Hopefully the language in the bill differentiates between the two. Publishers shouldn't have liability when it comes to free speech, but should have liability when...
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Google Play Instant lets app marketers offer game trials for free on Android devices
Very smart of Google to "stream" apps to let consumers demo them without downloading them. But don't forget Google's grand plan is to maybe get consumer behavior to do "app streaming" instead of app downloading. Google would prefer consumers stream instead of download. Why? Because if you download an app, you don't need Google anymore...
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