Recent Posts by Chris Schweppe

Gannett To Acquire Digital Marketing Software Company WordStream, Inc.

One of the bigger internet marketing companies has just been sold to newspaper company Gannett for $130 million. Not bad for having "thousands" of small business clients. Congrats! Click Here To Read The Entire Article: https://www.usatoday.com/story/news/pr/2018/05/10/gannett-acquire-digital-marketing-software-company-wordstream-inc/34756379/...
Read more

GMB? More Like DGAF!

No one should be surprised by this. Google favors big business in SEO because Google will get their ad money anyway. But by design, Google's goal is to decrease the amount of new customers small businesses get from SEO because Google wants said small business to have to pay for ads to get their customers....
Read more

Study: Responding to reviews can improve paid-search conversion rates

Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars. Click Here To Read The Entire Article: https://searchengineland.com/study-responding-to-reviews-can-improve-paid-search-conversion-rates-296418...
Read more

Recent Comments by Chris Schweppe

    No comments by Chris Schweppe yet.