Category Archives: Uncategorized

Study: Responding to reviews can improve paid-search conversion rates

Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars. Click Here To Read The Entire Article: https://searchengineland.com/study-responding-to-reviews-can-improve-paid-search-conversion-rates-296418...
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Automatically opt in search advertisers to native banner ads?

Automatically opt in search advertisers to native banner ads? Not cool Bing. Not even Google is that sneaky. Got to love the fortitude of Bing though. They explain why: "This feature enables advertisers to get additional high-quality traffic from non-search placements." Yeah, non-search placements. IE banner ads. IE no intent ads, which is what makes...
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