Doing seo for keywords that are very competitive is like being in the casino business and seo is essentially slots. but the big problem is that most small business owners aren’t aware that when they pay for seo on competitive keywords, they’re high risk gambling. and most people that do seo, don’t have a track record of customers hitting jackpots. and to make it worse, even those lucky few that do hit the jackpot, it takes them 6 months to a year to start collecting their winnings. my main point is that seo for competitive keywords is not a good business to be in. people that lose their money will not be doing business with you 5 years from now, 10 years from now.
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February 18, 2017
I predict that influencer marketing is going to be a thing that more and more businesses get involved in. So it makes sense for YouTube to try and recruit as many influencers as possible. Now, YouTube has found a new way for influencers to get paid.
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February 18, 2017
This is the future of link building in SEO. Brand new “anchor share” button for mobile AMP websites.
http://searchengineland.com/google-makes-easier-see-share-publishers-real-urls-amp-pages-268699
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February 18, 2017
The more you can customize ad messaging to the customer the better. I don’t think “IF Functions” for device or audience is going to be a huge game changer, but I think Google is on the right track.
http://www.wordstream.com/blog/ws/2017/02/07/adwords-if-functions
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February 18, 2017
I saw this wouldn’t last long term years ago when the concept was first hatched. Consumers do not like being tricked into clicking on ads. And as a result the conversion rates for these ads are lower than regular banner ads.
https://www.emarketer.com/Article/Marketers-Skeptical-of-Native-Advertising/1015196
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February 18, 2017
Google shouldn’t have to worry about about selling ads on voice search. If a customer is looking to spend money somewhere, I can’t imagine them contacting a business without looking at a screen (where the ads will be).
http://searchengineland.com/future-paid-voice-search-monetizing-map-268301
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