ChrisSchweppe.Com Internet Marketing Blog

Had A Bad Experience Marketing On Google? The Problem Is There’s Not Enough People That Know What They’re Doing.

The biggest problem in internet marketing is that there aren't enough people that know what they're doing. Wall Street Journal recently put out an article detailing how big companies like Reach Local and Yodle are good at acquiring small business clients, but then the actual campaign work is done by automated software. And then when the...
Read more

Are Filters The Future Of Search Engines?

Last Friday, Google announced a new filter that comes along with their search engine for when you're searching for local restaurants. The different options within the filter allow people to search for restaurants within their price range, whether the user only wants restaurants with good reviews to pop up, what food you want, and (my favorite)...
Read more

Google Favors Brands In SEO. So Make Your Small Business A Brand With Banner Ads.

What I'm about to write about covers a lot of ground, so I want to summarize everything here and then go into greater detail on each point in future blog posts. -The consensus in the SEO community is that Google more and more is favoring brands when it comes to search engine optimization. Danny Sullivan of...
Read more

Facebook Ads & Twitter Ads Don’t Produce Sales Leads? Duh.

Priceline.com CEO Darren Huston is quoted in Bloomberg in saying that spending money on Google ads has been great in increasing sales. But spending "an endless amount of money" on Facebook and Twitter, "there's nothing there." In other words, Google ads lead to increased sales. Facebook and Twitter ads don't. Why is that? First off, Facebook...
Read more

Everybody Wants To Create Their Own Netflix Now

Last week, it was Sesame Street announcing their own version of Netflix...errr... digital TV service. Now comes a story from Gigaom.com that AT&T is creating a $500 million joint venture to start their own Netflix....errrrr.... digital TV service. It's clear where the industry trend is heading. TV viewing is going digital and online. And everybody from providers...
Read more