ChrisSchweppe.Com Internet Marketing Blog

Is Your Website Slow To Load? Google Could Soon Punish You

*This is only, currently for people accessing the internet with cell phones and other mobile devices. Google is now testing putting a "slow to load" icon next to websites that will be slow to load on cell phones. Obviously this would be bad for companies with slow websites, but you should be redesigning your websites so they're...
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“Custom Audiences” Could Be The Next Big Thing

What is a "custom audience"? It's advertising to people who are already familiar to you. In other words, a custom audience is made up of a list of email addresses, or phone numbers, or physical addresses, etc. Facebook first tested a custom audience product back in 2013. Recently, it's been opened to the general public. The way the...
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Small Businesses Not Branding Themselves Are Missing Out

It’s much easier to land new customers when they already know who you are. Why do referrals work so well? Because people know who you are. Customwave is much more likely to land a new client when the client is already familiar with our name and who we are. Statistically speaking, when you're advertising on Google and people have...
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