ChrisSchweppe.Com Internet Marketing Blog

Facebook Ads & Twitter Ads Don’t Produce Sales Leads? Duh.

Priceline.com CEO Darren Huston is quoted in Bloomberg in saying that spending money on Google ads has been great in increasing sales. But spending "an endless amount of money" on Facebook and Twitter, "there's nothing there." In other words, Google ads lead to increased sales. Facebook and Twitter ads don't. Why is that? First off, Facebook...
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Everybody Wants To Create Their Own Netflix Now

Last week, it was Sesame Street announcing their own version of Netflix...errr... digital TV service. Now comes a story from Gigaom.com that AT&T is creating a $500 million joint venture to start their own Netflix....errrrr.... digital TV service. It's clear where the industry trend is heading. TV viewing is going digital and online. And everybody from providers...
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Taco Bell Creates Best Ad Campaign I’ve Seen In Awhile

People love drama. It's one of the main things that attracts us to movies and TV. We love watching conflict. This Taco Bell advertisement does all this in their latest ad campaign. When watching the commercial, I'm first thinking how clever Taco Bell was at finding people named Ronald McDonald. Then I wondered if it...
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Will Advertising Be Acceptable On Wearables Like Smart Watches?

With internet connected devices that we can wear like smart watches, us marketers are entering into new territory. The knee jerk reaction is you think "oh cool, another device people use to connect to the internet. Increases ad inventory. Expands reach. Possibly drives down cost. Cool deal." But how accepting will people be of advertising...
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I Think People Underestimate How Many People Are On The Internet

What I'm about to say is more theory on my part than actual fact. I think when people think of reaching an enormous amount of people, they think of TV. I'm just here to share how many people have been on entertainment related websites in January 2014. Nielsen says that the number is 167 million...
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Apps Take Up 90% Of Internet Time On Smartphones, Browsers Take Up 10% On Smartphones

To me, this report from Nielsen shows that people might know what the internet is. They might know that their cell phones now connect to the internet. They definitely know what Google is. They've figured out how to download apps on their cell phone. But this report shows people still aren't comfortable navigating the...
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Google Finally Unveils “Smart Watches” That Connect To Internet

They're finally here!! Google finally has unveiled it's much anticipated "smart watch". Watches that little display screens that act like mini computers. Even smaller than cell phones! We've already seen how much smart phones have taken off. So it'd be a wise assumption that the US consumers will adopt the watches in the same...
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