Doing seo for keywords that are very competitive is like being in the casino business and seo is essentially slots. but the big problem is that most small business owners aren’t aware that when they pay for seo on competitive keywords, they’re high risk gambling. and most people that do seo, don’t have a track record of customers hitting jackpots. and to make it worse, even those lucky few that do hit the jackpot, it takes them 6 months to a year to start collecting their winnings. my main point is that seo for competitive keywords is not a good business to be in. people that lose their money will not be doing business with you 5 years from now, 10 years from now.