Study: Responding to reviews can improve paid-search conversion rates

Study: Responding to reviews can improve paid-search conversion rates

Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars.

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https://searchengineland.com/study-responding-to-reviews-can-improve-paid-search-conversion-rates-296418

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