These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse

Good story on black hat SEO in Google Maps. My takeaway is that despite Google’s problems fighting spam, they will eventually figure it out. They always do. I stopped doing black hat SEO years ago because it’s not sustainable and I got tired of having to look for the next trick after getting shut down. White hat SEO might not get the results black hat SEO does, but it is sustainable, which is extremely necessary if you want to keep clients paying month in and month out for SEO.

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