More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018

It’s looking like in 2018, 82% of banner ads will be bought programmatically. In english, that means they will be bought with automated software. And I have a pretty good educated guess that there’s not many small businesses in that 82% that pay for programmatic software. My point is that in 2018, small businesses are still not sold on the value on banner ads.

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