There have been some in the internet marketing industry making a big deal about how voice search is the future of our business. (aka Apple’s Siri, Microsoft’s Cortana, OK Google, etc.)
I think it has a ways to go though.
Search engines on computers and cell phones offer the benefit of choice. You can look at various websites and click on those you want to.
Voice search is limited in the sense that it doesn’t offer choice.
There are some industries where voice search can be more successful, like when customers have zero loyalty to a brand. Like taxi cabs. I would think most people could be Ok with asking Siri for a cab and talking to a random company. Or someone that wants to be surprised by calling a mystery restaurant.
But a lot of small businesses charge a decent amount of money for their products and services where consumers will want to do their research.
If there was a way voice search could offer the choice, then I think it’s use could get more wide spread.