According to study done by Blue Nile, 27% of keywords searched for in 2015 are done in the form of a question.
So in other words keywords like “average price of limo service” or “moving service near me”.
I’ve noticed the past few years, more and more, study after study is showing searchers getting more specific with what keywords they’re searching for.
And sure, in the auto repair industry, “auto repair” does get searched for more than any other individual keyword. But it’s not getting searched for as much as it once did.
Because there’s been a dramatic rise in how many people will search “brake repair” or “affordable auto repair” or “discount ford auto repair”.
I’ve been saying the same thing to our small business clients: there is a TON of opportunity targeting these specific keywords.
The rest of the search engine optimization industry hasn’t caught up yet. So it’s likely your small business competitors aren’t caught up either.