Local Searches Could Be As High As 50% Of All Searches

Noted internet marketing guru Greg Sterling recently wrote an article where based off of data from Google and comScore, he’s calculating that people that search for something locally could make up close to half of all searches on search engines.

This is huge to grasp.

For any small business that doesn’t actively market themselves on the internet because they think that the search engines are for big, nationwide companies, half of all people searching on the search engines are looking for LOCAL businesses.

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