For years, search engine optimization companies used link building tactics Google wasn’t happy about to produce better rankings.
But since 2012, Google has slowly but surely wiped out nearly every effective link building technique.
And one Google spokesman has even gone as far to say that trying to do link building can do more harm than good.
And of course, Google could just be trying to scare people into not doing it anymore, but the past year or so, the SEO industry has formed a consensus to focus on content instead of link building.
The reasons are that Google is now confident in knowing if people are trying to game the link building system. So if you try it and Google catches you, Google might remove you from their search engine for a period of time, aka a Google penalty.
It couldn’t be any more clear that in 2015, the way to get better SEO rankings is through content.