The last few years, the advertising industry has been paying close attention to consumers preferences on how to pay to watch video on the internet.
Would people prefer to watch a quick ad before their video plays like on YouTube? Or would people prefer to pay like they do on Netflix or Amazon Prime?
A recent study suggests that people would rather watch a quick ad.
Which is great news for businesses considering how it’s still very possible in the next 5-10 years that people will cancel their cable and dish TV service to just watch TV through the internet.
The opportunities for small businesses to advertise for TV watchers will be plentiful!