To me, this report from Nielsen shows that people might know what the internet is. They might know that their cell phones now connect to the internet. They definitely know what Google is. They’ve figured out how to download apps on their cell phone. But this report shows people still aren’t comfortable navigating the internet in the regular mobile browsers. Like using the url aka, address bar.
So what does this mean for marketers and small businesses? With the majority of internet use shifting from regular computers to mobile devices and 90% of these people using apps to navigate the internet on their mobile device, every small business should have their own mobile app. The last thing you should want is for someone wanting to find your phone # or other info on your website, but that user decides not to look it up because you don’t have an app where they can easily access the content.