One of the dilemmas parents face letting their kids use YouTube is that they can easily access content that’s not suited for them. YouTube has now come up with the brilliant (no sarcasm) idea to make a separate version of their website for kids 10 years and under. And they would also be encouraging content creators for content that fits the age group. Makes total sense because a lot of parents I know won’t let their kids go on YouTube. Now that could change. We all know that the kids movies make boku bucks at movie theaters. So kids content on YouTube could do just as well. For marketing, it presents a great opportunity to reach this age group on a massive scale.