Is Native Advertising Worth The Premium Cost?

For those that have heard of “native advertising”, I’m not convinced of its effectiveness. And I’m not the only one. An ad is an ad is an ad is an ad. And just because you trick someone into reading your ad cause they think its a part of the content on the website they’re reading, doesnt mean that the ad is more valuable than a typical banner ad. I’m not saying native advertising doesn’t work at all. I’m just saying its not worth the premium price publishers are charging for it right now.

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