The Next Big Thing: Digital Personal Assistants

I disagree on the idea that voice search is going to do away with traditional search. Especially in industries I work with. For a lot of businesses that are advertising on search to get more customers, the vast majority of customers want visuals before calling said businesses. And visuals are something voice search doesn’t offer. If you’re dropping money on something like fixing your A/C, remodeling your kitchen, booking a limo to prom, you’re going to want to see pictures. So until voice search magically has visuals pop up out of thin air, traditional search will be sticking around.

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