While I’ve Been Gone

Soooooooo….this is my first blog post in awhile mostly because i was pretty sick in March and then was busy playing catch up. But sadly, the world doesn’t stop turning. There have been a ton of things going on in the internet marketing world and i’d like to touch on the most important stories with a quick take.

• E-Marketer says that mobile spending in 2011 will reach $1.1 Billion: In case you’ve been living under a rock, people are using these devices called iphones and androids. And it’d probably be a good idea to tailor ads specific for these mobile contraptions.
• I’ve been seeing a few people blog about how there’s no longer a use for having a website because having a presence on Facebook is better. Now, I’m not opposed to Facebook, I think it’s a great thing to utilize. But saying there’s no longer a point for a small business to have a website is like saying there’s no point for a small business to have an office because working from home is now acceptable. If you’re running a business that’s been around for 10 years and doing well and have multiple employees and then tell someone that you don’t have an office, people are going to be weirded out by it. In this day and age, same thing with a website. Pew Research Center put out a report last September that says that 58% of Americans will do online research of your company before doing business with you. PLUS, how do you expect to generate leads online without a website??? Do you really thing people online will call your small business when your ad redirects them to your Facebook page?? Having a website has never been more essential.
• Steve Jobs of Apple says with the new iPad 2, the PC era is done….OK. Sure it is. I really see business people all across the country in their offices working with their iPad 2’s, 3’s, 4’s, 4.3’s & 12’s on their desks. Me thinks Mr. Jobs is just trying to get people excited about his product, that it’s a must have, and if you don’t buy it, you’re lame. Typical Apple marketing strategy : )
• Mobile users seem to be frustrated by the overall online mobile experience as of now. This report says it’s mostly due to lack of size and speed. Calm children. These mobile devices you cry out for will be in hand soon. The cell phone contraption manufacturers hear you. This will happen in due time.
• I’m amazed at how many small business owners create a Facebook page and think that’s what you need to get more calls off Facebook. Like, here’s my phone # Facebook user, now call me! I’m going to a do an entire post on this topic in the next week or two. But I wanted to mention Matt McGee’s story on the absolute worst case scenario in social media marketing. Facebook and Twitter users abandoning you! : O  It’s a good reminder that people are people and they usually do things for specific reasons. If someone is paying attention to you on Facebook or Twitter, they’re not going to do it forever if you’re not putting out consistent, new, interesting content. Seems obvious, but people miss the point too often.
• In San Franciso, there are sometimes unusual things that transpire there. Recently, the city decided to have a new procedure with the yellow pages. You know, that big giant yellow phone book that hardly anyone looks at anymore. Anyway, because so many people throw it away now and don’t use it, San Fran thinks the phone book kills too many trees and leaves too much waste, so they voted on the Yellow Pages needing an individuals permission to send them a phone book. In other words, if you live in SF and want a book, you need to contact the Yellow Pages and ask for it. Well, some small business owners and the phone book companies in the Bay Area are outraged by this and are protesting. But i have no clue why. People might continue to pay for their ads in the phone book, but how many actual leads come from it these days?? In my humble opinion it sucks that government is intruding on these people’s lives, but ultimately there could be some good that comes from it, like finally looking elsewhere for generating leads. Like the internet! : )
• Lots of people are reporting that CTR (click-through rate) is a heck of a lot higher on mobile ads than PC ads. I belive it. It’s most likely due to lack of competition on mobile ads. How there’s 1 or 2 ads on a mobile site versus 20 or even 30 that can be on PC webpages. This will probably drop a little as mobile sites try and figure out a way to add more ads, but i think it’s a size issue. Less ads, higher CTR rate.
• Here’s some evidence on why Groupon is in trouble and why I think they made a gigantic mistake in not taking Google’s $6 billion. According to Matt Sterling, Facebook is very serious about getting in the “deals” arena. Me? I think I’d much rather spread the word of deals on Facebook since I’m already on there. We’ll see.
• Check this out! For companies or people who just can’t get those nasty, slanderous websites removed from Google’s first page, there’s a new solution. Just get a court order and fill out Google’s removal form! It’s called “Submit a Court Order!” Brilliant!
• Recently, Congress was asking one of Google’s executives “Why do so many searches go to websites with pirated content?” The Google executive’s short answer was that the search engine’s results are automated based on what people want and are looking for. To that, the congressmen were flummoxed. Note to everyone: The brightest and most intelligent geniuses reside in Washington DC. Remember that!
• Fast food stores are now trying out an innovative idea that gives customers the ability to place an order for their food online before they come by. And it’s increasing sales! Your food will be ready to pick up when you arrive! That’s not fast food. It’s 30 second food!
• Youtube is changing their strategy a bit in investing $100 million in original content. Apparently they’ve been having a hard time monetizing the website with random funny videos, so now Google thinks the best way to use YouTube is to make it like a TV Channel. I like where they’re going with this. Soon, within the next couple of years, watching internet video through your TV will be mainstream and that’s exactly why YouTube/Google is doing it. Bravo.
• (Deep breath…pause) Finally, E-marketer has some data on successful ways to get customers and potential customers to engage with you on your Facebook page. It’s a good read about how to keep people paying attention to your Facebook posts. Again, I’ll have more on the topic in the not too distant future.