Take note. For those business owners out there that think that there’s only 10 main keywords to target, your paradigm is about to change.
According to research done by KO Marketing, at least 50% of all searches done on Google, Yahoo, and Bing are 4 words or more.
Meaning that 50% of searches are not just “auto repair” or “flooring”. They’re 50% as likely to be “who does nissan brake repair ashburn virginia” or “average price of walnut wood flooring dallas tx”.
The search engines consider each combination of words to be known as a “keyword”. And if you change just one letter in the combination, they consider it a different “keyword” which is going to produce a different list of businesses that pop up on the first page.
The lesson here is that there are litterally an infinite amount of different keyword combinations potential customers could search for.
Each keyword is like a billboard and the more billboards you’re marketed on, the better. The goal is to pop up on the 1st page of a search engine for as many keyword combinations as possible.