Years ago, Google used to have 82% market share, according to ComScore.
Meaning that 82% of all searches to a search engine went to Google.
Now the latest ComScore report has Google at 65% while Bing/Yahoo is at 33% (Bing aka Microsoft runs Yahoo’s search engine for them).
Most people aren’t stupid. They see that Google is becoming more and more like a classified section in a newspaper. It’s becoming nothing but ads.
My prediction is that because of constant shenanigans, that Bing and Yahoo will become more popular and more widely used.
The reason why Google triumphed over all the other search engines like Hot-Bot, Alta Vista, Ask Jeeves, etc is because their brand became, “we have the best organic results and best content”.
I think Google is being too short-sighted. probably under pressure from stockholders to grow profits right now.
But they’re losing their brand.
Google was once beloved in the webmaster, seo communities. Now they’re becoming despised.
I really think more and more people will start to see what Google is. A website with advertisements. That’s what Google is turning in to.
And i think more people will turn to Bing and Yahoo as viable alternatives.