For the last 10 years, the most important job for internet marketing companies working with local small businesses has been getting them real estate on the search engines so they can get calls.
But I predict that in the next few years, as more small businesses develop apps, that search engine optimization in iTunes and Google Play where apps are discovered and found will be crucial.
Especially for limo companies and taxi companies trying to compete with Uber.
If someone is looking for a “town car service” app on their phone, it’d be valuable to get your company’s app listed next to Uber’s.