*This is only, currently for people accessing the internet with cell phones and other mobile devices.
Google is now testing putting a “slow to load” icon next to websites that will be slow to load on cell phones.
Obviously this would be bad for companies with slow websites, but you should be redesigning your websites so they’re responsive or mobile friendly anyway.
Over half of all people now access the internet from mobile devices. So really, it should be a no-brainer to make sure you have some sort of mobile website.
But now, if you don’t conform, Google is going to punish you for it.