Promoting Coupons Could Be A Difference Maker

After digging through lots of data and consumer studies I think I’m starting to see an opportunity for clients to help them make more money.

One of those studies recently put out by research firm Forrester shows that 68% of consumers say coupons make it more likely someone becomes a first time customer and is likely to become a repeat customer.

It’s no secret in this economy, people love deals.

As a business, no one likes to give anything away for free decreasing the profit margin.

But if you need a ride to the airport. And you have no clue who to call. You go on Google and see a whole bunch of companies you’ve never heard of before. Then you see one of the companies has a special deal going on.

I’m convinced doing something like this will not only make the business stand out in a crowded search engine, but also make it more likely the customer comes back and does business with you again.

This area of promoting deals on ads in Google and on websites I think is one of the biggest opportunities for businesses to make more money off their advertising dollars.

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