Yes, They’re Going To Shop Around

Now, before i really get going on this post, I’m going preface by saying that i know nothing about cars. I have no clue how to change the oil. I know almost absolutely nothing about science. If you asked me what a proton or neutron was, I’d give you a look similar to a deer in the headlights. So…. I’m not a car guy. I’m not a scientist.

Another bit of information that’s come to my attention is that not all small business owners are salesmen.

The last few months, I’ve been more and more surprised by how some of our clients react to the phone call leads that we’ve been sending them. And the thing it always comes back to is our client’s disdain for the fact that the people we’re marketing to shop around. Mostly, i think this comes because the vast, vast majority of small business’ revenue comes from referrals and “word of mouth”. Or maybe it’s something else. Whatever the case, entrepreneurs need to be prepared to sell when people call. Or at least hire a professional sales rep who can’t handle the calls.

Talking with one of our web designers earlier, he was telling me about his experience looking for locksmiths. He needed to get a couple keys made. The first company he called quoted him $100 for the job and to the web designer, that was surprising, so he said thanks and called the next locksmith he could find hoping that there would be someone else out there with a better price. And sure enough on call #4 he found someone that was willing to do it for $70.

My main point is that if 10 calls come in from people you have no relationship with and they’re interested in your service, there are some companies out there that convert 7 sales out of the 10 calls. For entrepreneurs that are hoping to just get 1 or 2 sales out of 10 calls, maybe it’s time to think about your sales strategy and if there’s anyway you can improve what you or your sales rep is saying to increase sales. The only thing that’s more valuable than receiving more leads is converting more of the leads you already have into sales.

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