Contently has done a study asking if people prefer traditional “banner ads” versus the trendy “native ads”.
For those that don’t know the industry terminology, “banner ads” are regular website advertisements. It’s a square or rectangle that’s clearly an ad.
“Native ads” are advertisements that are supposed to be similar to content on the page to trick more people to click on the ads ….errrrr…. i mean more people will click on the ads because people will be more interested in ads close to the content they’re already looking at on the page haha.
Yeah, survey says no. The study I mean, it says people don’t like clicking on ads they think are a part of the website only to find out they’ve been tricked and it’s an ad.
Study also shows that when people realized they’ve been tricked, they have less trust in the brand advertising. Yikes. Companies paying for people getting a bad impression of them.
Sorry marketers. The native ads were a cute idea, but it seems they do more harm than good. Back to the drawing board.