Google’s latest tinkering of their ecosystem is particularly noteworthy.
Recent studies have shown that close to 90% of people access the internet on their cell phones with apps rather than actual browsers. So like, if someone wanted to go to Google.com, they’re more likely to just tap on the Google app than open up their browser and go to google.com.
That being said, Google is experimenting on when someone searches for a musician like Katy Perry. So when someone searches Katy Perry, instead of getting a list of websites with content of Katy Perry, the user gets a list of apps with content of Katy Perry.
In theory, you could say that getting a list of apps is a better UX (user experience) than getting a list of websites.
So, will Google expand this experiment?
What happens if someone looking for airport transportation in Los Angeles gets a list of apps instead of a list of websites?
Does your small business have an app for your company? Are you ready for this??
In other words, if Google does expand this to other verticals, other industries, those businesses that have apps where most of the industry doesn’t, will benefit greatly.