Just wanted to pass along these numbers not to brag that our industry is doing OK during the recession. It’s informative because in this economy, if people are increasing their internet marketing budgets, it means they’re getting value out of it. I really believe that we’ve only scratched the surface of what the internet can do marketing wise. It’s easy to forget that websites really became mainstream back in 1995 and marketers have been trying to figure out best practices since.
The yellow pages wasn’t created overnight after the telephone was invented. The best of internet marketing is probably still a ways away.