As if SEO wasn’t hard enough already, negative SEO has been increasing. Which isn’t surprising, because if the main problem is lack of real estate on the 1st page, the best solution is how do you take out your competitor’s? Well, traditionally, negative SEO has revolved around sending bad links to the target website. But now it’s started to evolve into using canonical tags, which are really, really hard to detect. What the heck does that mean? It means if you’re doing negative SEO, you build a bad website and use a canonical tag to point to a competitor’s website, showing association, and with association and with the negative website being bad, it sinks the competitor’s site. It’ll be interesting to see what Google does to stop this.
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