This is a really big deal for Facebook. They must think they’re in possible end-of-company type trouble for banning 3rd party data. What does that mean? 3rd party data was used for about half of their targeting features advertisers would use. The whole entire reason Facebook’s banner ads have value is because of the targeting features. Otherwise, their banner ads would be no different than any other banner ad on the internet, except that Facebook’s ads would be more expensive. Facebook is in real trouble.
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