White Hat SEO: How to Play by the Rules and Win

White Hat SEO: How to Play by the Rules and Win

Tim Soulo makes a compelling case for going white-hat instead of black-hat when it comes to SEO. Biggest reason is black hat SEO is too expensive time wise and too risky, meaning that a lot of black hat work ends up hurting clients vs helping them.

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https://ahrefs.com/blog/white-hat-seo/

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