Google Play Instant lets app marketers offer game trials for free on Android devices

Very smart of Google to “stream” apps to let consumers demo them without downloading them. But don’t forget Google’s grand plan is to maybe get consumer behavior to do “app streaming” instead of app downloading. Google would prefer consumers stream instead of download. Why? Because if you download an app, you don’t need Google anymore for that app’s content. But if you stream, Google is still the gatekeeper. Google is paranoid that apps could destroy their business if everybody downloaded apps for everything instead of using mobile websites, but that doesn’t seem to be the trend. But if there was anything that could destroy Google, it would be Google losing their position as gate keeper to the internet and web content.

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https://marketingland.com/newly-launched-google-instant-play-lets-try-apps-games-without-downloading-first-236378

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