Google News Initiative kicks off with Subscribe With Google, other efforts

This could be the way newspapers survive with online subscribers. They need to make it easier to subscribe. There could be success with Google doing this, but I predict Amazon to be the bigger player here. They have waaaaay more customer payment info on file. And they have a vested interest with Amazon owning the Washington Post. Never underestimate how important it is to make it as easy as possible for customers to pay.

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