Category Archives: Pay Per Click

How To Market If Customers You’re Targeting Don’t Have Money

From time to time people ask me what's the biggest problem in internet marketing today in 2014. My response is that our client's customers are broke and don't have money. Now, it's not like this in every industry. Business executives still need airport transportation. People still need important packages delivered ASAP. But other industries like home...
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Had A Bad Experience Marketing On Google? The Problem Is There’s Not Enough People That Know What They’re Doing.

The biggest problem in internet marketing is that there aren't enough people that know what they're doing. Wall Street Journal recently put out an article detailing how big companies like Reach Local and Yodle are good at acquiring small business clients, but then the actual campaign work is done by automated software. And then when the...
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Are Filters The Future Of Search Engines?

Last Friday, Google announced a new filter that comes along with their search engine for when you're searching for local restaurants. The different options within the filter allow people to search for restaurants within their price range, whether the user only wants restaurants with good reviews to pop up, what food you want, and (my favorite)...
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Google Favors Brands In SEO. So Make Your Small Business A Brand With Banner Ads.

What I'm about to write about covers a lot of ground, so I want to summarize everything here and then go into greater detail on each point in future blog posts. -The consensus in the SEO community is that Google more and more is favoring brands when it comes to search engine optimization. Danny Sullivan of...
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Facebook Ads & Twitter Ads Don’t Produce Sales Leads? Duh.

Priceline.com CEO Darren Huston is quoted in Bloomberg in saying that spending money on Google ads has been great in increasing sales. But spending "an endless amount of money" on Facebook and Twitter, "there's nothing there." In other words, Google ads lead to increased sales. Facebook and Twitter ads don't. Why is that? First off, Facebook...
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Taco Bell Creates Best Ad Campaign I’ve Seen In Awhile

People love drama. It's one of the main things that attracts us to movies and TV. We love watching conflict. This Taco Bell advertisement does all this in their latest ad campaign. When watching the commercial, I'm first thinking how clever Taco Bell was at finding people named Ronald McDonald. Then I wondered if it...
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