ChrisSchweppe.Com Internet Marketing Blog

Study: Responding to reviews can improve paid-search conversion rates

Yes, good reviews equal more customers from marketing. Duh. But the helpful tip in this article is that businesses RESPONDING to reviews also increased new customer conversion rates. The better businesses do this, the more money they make from their already invested marketing dollars. Click Here To Read The Entire Article:
Read more

These online volunteers fight fake reviews, ghost listings and other scams on Google Maps — and say the problem’s getting worse

Good story on black hat SEO in Google Maps. My takeaway is that despite Google's problems fighting spam, they will eventually figure it out. They always do. I stopped doing black hat SEO years ago because it's not sustainable and I got tired of having to look for the next trick after getting shut down....
Read more