Google to give $1 billion to nonprofits and help Americans get jobs in the new economy

The job market is really going to be changing in the next few years as companies are trying to automate as many tasks as possible. Really nice of Google to give money to non profits to try and help people pick of digital skills that are going to be necessary. Click Here For Original Article: https://www.usatoday.com/story/tech/2017/10/12/google-give-1-billion-nonprofits-help-americans-get-jobs-new-economy/756703001/...
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Restoration Hardware bid on 3,200 keywords, found 98% of its PPC sales came from just 22 brand terms

One the best internet marketing stories I've read all year. That even internet marketing teams in big, publicly traded companies don't know how to do it. Take Hardware Restoration, who was spending countless dollars on search ads. And 98% of their sales were from consumers searching their company name. Only 2% were from consumers who...
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Report: The future of paid-search marketing is machine learning and AI

Some aspects of internet marketing are robot proof. Others aren't. Optimization work on campaigns will probably be overtaken with AI. But the aspect of internet marketing that is 100% robot proof is the interaction, communication and strategy part with the business owner (client). AI will never replace that. Click Here For Original Article: https://searchengineland.com/report-future-paid-search-marketing-machine-learning-ai-283204...
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