Big Companies Don’t Get Internet Marketing

This is why experts like myself do well. Because even big companies like AT&T don’t get internet marketing. Their subject in their email was: “Is it easy to find your business online?” It’s bad for two big reasons. 1) Unless you’re a big business with a known brand, you don’t want to be easily found. Why? Because easily found equals overpaying per click. And when you overpay per click, it equals less calls and customers. And 2) It’s not good to get the business owner focused on how often they pop up on search. Because it has nothing to do with whether they make money or not. Being found easily does not mean website clicks turn into calls. And does not mean calls turn into customers.

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