I have no clue why investors give Yext money. First they trick customers into thinking their product has value towards improving SEO. Now they go from, we’re going to make sure all your data is accurate in all this website directories to, oh, we’re going to make our own website directory lol. Not smart. Almost all traffic to these website directories come from search engines. And you better believe that if there is any money to be made in these website directories, that Google is going to do it themselves and devour the market. They control the website traffic to these sites, so if they want to steer it to themselves, they can. I can’t see Yext staying in business long term because they live off of perception, not actual value.
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