IoT (aka internet of things, aka non computer devices that connect to the internet like watches, appliances, cars, etc.), the real value is starting to be revealed. Seems that IoT can help internet marketing not just by having more devices to serve ads on. Seems the key value could be collecting offline data about users. When someone is working out, when their car has broken down, when they’re cooking. This offline data could lead to a gold mine of targeting options for banner ads and even search ads. The caveat though is how the public responds to this data collection and whether they’re cool with it. They might not be, but we’ll see!
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