Approaching new world of banner ads is the fault of greedy publishers with their auto play video ads slowing down too many websites. Now companies in the browser business have no choice but to police the quality of banner ads because if they don’t we’ll eventually see majority adoption for ad blocking software. This all equals less money to be made because publishers were too concerned with making a buck as quick as possible, not caring that they could be risking the long term viability of their business model.