Yup. RLSA (remarketing lists for search ads) is not what a lot of people make it out to be. It’s basically a more expensive way of doing remarketing and people in the industry are starting to catch on. It’s not that RLSA is bad or overrated. It’s just not for small businesses. It’s for big companies that have big brands and tons of traffic and they don’t care if they overpay for acquisition of customers through remarketing.
