There’s a lot of people excited about RLSA (remarketing lists for search ads).
But unless you’re a bigger company with a big remarketing list already, it’s something that will take awhile before you can really take advantage of it.
For small business, remarketing works way better with banner ads than search ads.
Why? All the people that go on your website and then are tagged are way more likely to be going on various websites within Google’s display network, than your tagged people will be to go to Google and search for a keyword on your list.
That means way more inventory for remarketing with banner ads than search ads. Which means the cost and effectiveness are way better for banner ads.
In order for remarketing lists for search ads to be effective, you need to have lots and lots of people on your remarketing list. Like at least a couple thousand people.
Otherwise, you’ll get RLSA set up and be wondering why it’s not working.
Just wanted to pump the brakes for people reading up on it and thinking it’s going to work right away like some writers make it seem like.